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How I use AI to drive revenue

Lead Intelligence

Multi-agent enrichment pipelines that fill your CRM with leads worth working — and cut the noise before they reach sales. I build AI-powered qualification on Clay, Claude, and HubSpot MCP that has cut unqualified leads to sales by 24% and doubled MQL-to-opportunity conversion. Every handed-off lead arrives with full enrichment and engagement history.

Revenue Attribution

Full-funnel attribution built from the ground up — tracking every touchpoint from first click to closed deal and automating the reporting that proves it. I built the model that secured a multi-million-dollar budget increase by showing exactly which GTM motions drive pipeline. Architected across HubSpot, Salesforce, and Clay, with leadership reporting that moved from weekly manual to daily automated.

GTM Adoption

The best system doesn't move pipeline if the team doesn't use it. I design AI workflows that are built to be adopted — rolling out a new AI-powered motion across a 15-person marketing org in 30 days, with 100% adoption. From training to tooling, I make sure the investment lands.

By the numbers

Years in marketing and ops — PPC lead to Head of Marketing Strategy

MQL-to-opportunity conversion vs. baseline — AI-powered webinar email follow-up campaign

99%

Faster campaign launch time — 2–4 hrs to 30 seconds — custom HubSpot campaign setup

24%

Fewer unqualified leads passed to sales — custom spam flagging mechanism

Companies I've built for

Favorite tech right now:

ClaudeClaySanityRB2BElevenLabsFirebaseSupabaseVercelHightouchJavaScript

Let's talk pipeline.

Book a 30-minute call. We'll find where GTM engineering can unlock more revenue for your team.

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